Your revenue is your business.
Not our marketing material. Not our pitch deck. Not a screenshot we share to win the next account. This page documents exactly how KMG handles client confidentiality — because the trust serious operators place in us is worth protecting.
Six standards we never compromise.
Every operator who engages KMG receives these protections by default — before any NDA is signed. An NDA formalizes what we already do.
No public attribution
We don’t post client logos on our website, mention you in case studies by name, or tag you in social content. The brands we work with stay anonymous unless they explicitly authorize being named — in writing, on a per-instance basis.
No revenue disclosure
Your monthly revenue, ROAS, CPA, and unit economics never appear in our sales materials with identifying information. When we reference performance metrics in case studies, brand names and specific identifiers are scrubbed.
No dashboard screenshots
Ad account screenshots, Shopify dashboards, Meta reporting — none of it gets shared externally. The visualizations we use for our own marketing are produced from scrubbed composite data, not your live accounts.
No conference name-dropping
When our team speaks at industry events or appears on podcasts, we don’t mention specific client brands or share specific financial outcomes that could be traced back to you. Generic patterns and aggregate data only.
Category exclusivity
For full Brand Build and Paid Social engagements, we hold strict category exclusivity. If we’re scaling your peptide brand in a specific sub-niche, we won’t take on a direct competitor in the same sub-niche during your active engagement.
NDA on request
Many of our partners operate at a scale where formal confidentiality agreements are standard. We sign mutual NDAs on request, typically before the first strategy call. We also have our own template if you don’t have one.
Why we operate this way.
Most agencies treat client wins as their best marketing asset. Logos plastered on the homepage, dashboard screenshots in pitch decks, “look what we did for X” testimonials in sales calls.
We understand the appeal — social proof sells. But it sells at a cost the agency doesn’t pay: the cost to the client. When you’re operating in peptide, high-margin DTC, or any sub-category with active competitors, having your numbers publicized is genuinely damaging. Competitors learn your scale. Manufacturers leverage knowledge of your volume. Operators in adjacent niches now know exactly who to copy.
We decided early that we’d rather grow KMG slower — and grow it through referrals from operators who actually trust us — than torch the trust of every client we work with for marginal marketing gains. The premium operators who refer us to other premium operators are the engine. That engine only runs if we protect them.
What this looks like in practice.
- When we publish case studies, brand names are anonymized (e.g., “an eight-figure peptide brand”) and identifying details — product lines, geographic markets, founding stories — are removed or generalized.
- When clients give us testimonials, we offer to publish them with initials only, no last name, no company name, no logo. Some clients waive this and choose to be named — but it’s their choice, not our default.
- Our team is contractually bound by NDA to all client confidentiality terms. New hires sign confidentiality agreements before accessing any client data, and our internal access controls limit visibility on a need-to-know basis.
- We never use client data — performance metrics, creative assets, customer lists, anything — to inform unrelated client work without explicit permission. Pattern learnings stay generic; specifics stay sealed.
If you have specific requirements.
Some operators have stricter confidentiality requirements than our defaults — venture-backed brands with strict communication protocols, public-company subsidiaries with disclosure rules, founders with personal privacy concerns. We accommodate.
Common custom arrangements include: communication exclusively via encrypted channels (Signal, ProtonMail), additional NDA terms covering specific third parties (your investors, board, legal counsel), data residency requirements, and post-engagement data destruction protocols. Bring your requirements to the strategy call and we’ll work out the specifics.